The IFDAQ redefines intelligent insights and predictive analytics for the fashion and luxury industry by providing several sets of relative and absolute data.
The data and values are the result of a sophisticated machine learning mechanism that reflects the monitored industry within a high-dimensional virtual image, making it possible to measure fundamental Key Performance Indicators that were always there but could never be measured until now.
The main IFDAQ value measures the effective market value and industry performance, based on a scientifically calibrated sum of decisive sub-factors, including a.o. the performance for market, segment, marketing, advertising, media/social media and the effective value for influence, trend, ROI strength, prestige/reputation etc.
These AI-driven metrics provide stakeholders with the ability to decrease the risks in their strategies, enhance their productivity, optimize their business intelligence and the use of their resources, reduce costs and to obtain the best results for their investments.
With the IFDAQ fashion & luxury stakeholders know today the results of their decisions for tomorrow.
Making fundamental key performance indicators visible within a new data universe of high dimensional real-time market insights.
Highly precise and scientifically automated analyses, market researches and reports with daily updates within a few seconds.
Visualizing, predicting and monitoring the market’s dynamics and impacts in real-time and with meaningful transparency.
Finding the right corporate and strategic decisions to reduce risks and increase chances.
MONITOR & ANALYZE
Explore the performance of over 100K+ industry stakeholders and competitors in real-time. From the world‘s leading fashion brand down to the emerging influencers.
RESEARCH & PREDICT
Instant global industry, market and segment analyses and forecasts with easy to read reports and exclusive KPIs. Generate Market Advantage by spotting new risks, chances and strategies.
MARKETING ACTIVITY & ROI
Real-time marketing activity and return-on-investment values to hundreds of thousands of professional fashion works and jobs – from the lead advertising campaign to the single image of a fashion editorials.
PLAN & SIMULATE
Predict the next campaigns, fashion shows, marketing plans or corporate decisions with risk-free market impact and ROI simulation and planning.
INFLUENCER & AD CAMPAIGNS
Maximize the success of campaigns with in-depth insights into highly efficient media placements and budget-optimized casting intelligence.
GEO MARKET ANALYSES
Analyse and evaluate the geographic markets before taking action. Finding the right influencer for the right market at the right moment at a fair budget rate makes strategic planning easy.
INVESTMENT & STRATEGY
With significant correlations of over 90% to the stockprices, the IFDAQ’s multiple validated data functions as a supportive indicator to optimize investment strategies and decisions.
PREDICTIVE & ANALYTICS
IFDAQ‘s intelligent performance indices (IPX) regularly beat or confirm the WallStreet consensus. Its independent, predictive and objective ratings are completely unrelated to financials or market data.
As a valuable data asset, the IFDAQ‘s data is used in automated trading concepts and intelligent quant funds.
The IFDAQ comes with a variety of applications that allow our users to be ahead of the market. Our data provides deep insights into the dynamics of the market and helps in identifying signals about emerging entities in the industry.
High-dimensional data sets offer an early predictive intelligence into the industry’s companies, their health and momentum with extensive analytics to spot new opportunities and recognize early upcoming risks.
To be sure that you make your bets in the right place, IFDAQ’s real-time AI-ecosystem visualizes corporate and marketing strategies of the industry leaders to better identify your competitive landscape.
The versatile application of the IFDAQ ranges from being a decision maker for equity investments to career analytics of a professional.
If you want to know more about how to use it, please request our Use Cases document.
KEY PERFORMANCE INDICATORS 2.0
The IFDAQ opens the next level of intelligent analytics with novel scientific and fundamental Key Performance Indicators (KPIs) to the most salient currency in fashion & luxury: market power, influence, reputation and effective performance.
UNIQUE & EXPRESSIVE
By making these driving factors visible, which always have been there, but never could be measured until today, the intelligent ecosystem turns a highly complex industry into a transparent and predictable market.
Pure market advantage with a new dimension of data.
A unique and large data-lake with automated data-acquisition provides access to unprecedented insights into the real-time marketing activity and the daily happening in the fashion and luxury industry.
IFDAQ’s exclusive marketing and performance monitoring opens a first time market advantage under one system with an immediate feedback and a detailed Return-On-Investment audit for marketing activities and the brand’s future value growth in the moment it happens
Leading consulting companies spend dozens of hours and huge budgets for an on-demand industry analysis – for example to see the development of a market segment. An equal analysis in the IFDAQ takes a couple of clicks and seconds, is updated daily and offers an incomparably high accuracy.
Most of our intelligent performance indices (IPX) have been designed to replace the human research process from traditional consulting companies. Thanks to the flexibility of our technology, we are able to provide custom market research & amplified reporting in the short-term.
Thanks to the high-dimensional data and its unique granularity, we are able to provide custom and contemporary solutions to the most defying challenges in this fast-paced industry.
ONE DECISION MAKER FOR MANY INDUSTRIES
Due to its wide-ranging analytical power, the IFDAQ is an indispensable instrument for the entire global fashion and luxury industry and its professionals, but also for many other key industries, including Finance, Business Services, PR as well as Management Consulting.