The People Behind IFDAQ

Who we are

We believe in augmenting human intelligence with our disruptive technology.

Before becoming a venture in 2018, the IFDAQ commenced as a scientific research project in 2008, when a consortium of AI pioneers and Big Data leaders mutually explored new technologies to refine the world’s largest fashion data asset.


Today, the IFDAQ consists of a proprietary and multiple-awarded AI-technology that combines deep out-of-the-box thinking and cutting-edge methodologies to turn a highly complex fashion & luxury industry into an intelligent, predictable and transparent AI-ecosystem by providing fundamental KPIs that are made visible for the first time.


As an industry game changer, it disrupts the traditional consulting with deep learning-shaped real-time metrics and performance values that turn unseen crucial dynamics into clear insights instantly.

The IFDAQ receives prominent support from industry leaders Intel® and NVIDIA®, has been awarded the “Most Innovative Fashion Startup” by Accenture and described as “the money ball of fashion” by Italy’s biggest bank and early-stage supporter Banca Intesa Sanpaolo.








Intesa SanPaolo

We are IFDAQ

The IFDAQ relies on an experienced team of leading industry experts, market analysts, technology specialists, and data pioneers with, together, 80+ years of expertise and under the operative and scientific leadership of fashion & luxury expert, Prof. Dr. Frédéric Godart from INSEAD Paris.

Out team has collectively spent over 60,000 hours on industry research and analyses, defining new quantification methodologies and refining the data.


Associate Professor with tenure at INSEAD

Professor at the Università della Svizzera italiana
Professor at Institut d'études politiques de Paris
PhD , MPhil, MSc
Habilitation à Diriger des Recherches (HDR)

Frédéric Godart

Co-CEO - Head of Industry

As a renowned fashion sociologist and international industry connoisseur, Frédéric is a recognized expert in understanding the global dynamics in the industry.


Co-Founder, Owner

FIU - Fashion Intelligence Unit

Bocconi University CoA, MFE, Fashion Researcher

Iva Mirbach

Deputy CEO - Head of Research

With over a decade of profound expertise in fashion & luxury with focus on innovation, Iva’s core métier includes daily market monitoring and in-depth analyses.



Research Lead at EDAQS
Columbia U Cert ML Data Scientist
Harvard U Cert Data Analyst
DBA, MBA (U of Maryland, on.)
IMF Cert Financial Market Analyst
Certified Business Analyst
Innovation/AI Advisor to Public Entities (Gov/AEC)

Daryl de Jorí

Co-CEO - Head of Innovation

Smart Quantification pioneer, AI innovation researcher & industry analyst Daryl focuses on new technologies to turn insignificant data into meaningful metrics.


Lead Scientist at EDAQS

Harvard U Cert Statistician
DBA, MBA (University of Hamburg)

Reimund Homann

Head of Data & Statistics

Hamburg-based business & scientific mathematician Reimund comes with the passion of researching, applying and structuring analytics to the industry.


Professional Actuary
Business Mathematician
Dr. rer. nat. (Doctor in Science)

David Bücher

Head of Science

Coming with an extensive know-how on predictive analytics, business mathematician David focuses on Big Data & DL/ML architectures.


Director for Masters in Buying at Univ. Valencia
MBA, BA, London College of Fashion

Miguel Hebrero

Head Analyst for Retail

Retail & digital transformation expert Miguel shares a profound track record at top fashion brands and is an experienced brand builder.


Bachelor of Science in Engineering

Markus Übeleis

Head of IT

With almost two decades of practice, technical head and Big Data expert Markus is aimed at driving data led transformation in modern infrastructures.


Bachelor Business Law
International Business

Julia Simmeth

Head of Legal Affairs

With a solid background that combines business law, fashion, and international business, Julia governs the legal affairs and consultancy.

BA Psychology
Certified Google Professional

Clinton Gonsalvez

Head of Digital Strategies

Former Viacom18 Head of Product and digital strategist Clinton focuses on elaborating sophisticated digital and content strategies.

Our Board


Malik Lakoubay

Capital Markets Executive / Investor & Advisor

Malik brings 15 years experience in the Capital Markets industry, most recently as Executive Director with Bank of America Securities in New York City.


Manon Frappier

Fashion Industry Executive

Being a former VP at Calvin Klein with deep industry connections, Manon’s expertise covers brand-building & trend analysis with 30 years of experience.


Emilie Gazeau

Strategy Consulting and Wellness Industry

As a former General Manager at L’Oréal, Emilie enriches our board with strategic thinking and profound knowledge of the cosmetics industry.


Jessie Fu

Founder and CEO of altr

As Founder of altr, Jessie is an innovative leader connecting fashion & technology with skills in business strategy and the application of XR & Web3 technologies.

Mirko Ilowski


Formerly responsible for Digital Innovation at Triumph, Mirko combines tech & creativity with an intra & entrepreneurial mindset and over 20 years of experience.


Melitta Jercher

European Patent Attorney

An IP Professional with over 20 years of experience, Melitta comes with wide-ranging expertise in identifying and protecting intangible assets.


Emanuel Bröderbauer

Erste Bank

Emanuel has a broad experience in marketing, as the Head of Marketing (Corporate Customers) of Austria‘s leading banking group Erste Bank.


Francesco Mantegazzini

Infront Lab Founder

Being a former top manager at Stefano Ricci, Gruppo 24 Ore and Telecom Italia, Francesco is an “out of the box thinker” with a strong expertise in problem solving.


Gunther Schmidt

Strategist - Innovationist

As founder of YUTCC (“Why You”), Gunther shares extensive experience in the fields of strategy, innovation & leadership with research institutions & tech start-ups.


Olivier Rivard-Cohen


With 15 years background in investment banking & private equity, Olivier adds an outstanding expertise as growth supporter for independent brands.